They're EVERYWHERE!

I don't like fakers.

And it seems like I've seen them everywhere lately.

Charlatans promoting fake gloom and doom to make money off other people's fear. Fake "gurus" claiming super success when in reality they haven't made a dime, all in the hopes of making a quick buck off the latest "get-rich-quick" scam. Fake "surgeon doctors" wanting to be my "friend" 😉😉 on social media. (Ewwwww....)

I just don't like the fakers trying to take advantage of others for their own personal gain.

I'm 65 years old. I've been in this game a LONG time. I've seen a lot of things.. And yes, I have even fallen for some of the BS. Maybe that's why I'm so good at being able to spot the crap now.. And maybe that's why I dislike people who want to USE others who are just trying to create a better life for themselves and their family.

People who would tell a struggling single mom to borrow money to join their company at the "VIP" level...even though they knew she would most likely not be able to pay it back easily. (Yup...I did that. If I didn't, no one would take me "seriously" about my business...or so I was told)

People that will push you to do things that just don't feel comfortable for you and if you don't, they tell you that you aren't coachable. That you don't have a prosperity mindset.

I do not like it. BECAUSE IT'S WRONG!

I don't like the fakers. I hate manipulation. I hate the all the fake prosperity, and the fake lifestyles, and the fake happiness and the name-dropping, all designed just to get into your pocket.

But you know what I love? I love opportunity. I love the internet. I love the idea that you can start a small online "thing" and grow it as big as you want..

I love that you can find your audience, create a customer base, provide what they need, and earn a NICE living.

I love that a grandma like me could build a life that allows her to live exactly where and how she chooses while helping others do the same.

I love that technology has given us a chance to live a life of FREEDOM.

LIFE ON THE DIRT ROAD.

It's real and it's possible.

So the next time something just feels slimy and sleazy, trust that feeling. It's probably right.

And the next time you are being pushed to do something that just makes you feel uncomfortable, ask yourself, "Is there another way to promote my business or reach my audience I CAN do?" Because of course there is.

Don't be afraid to question. Do things your way. I did. I have even walked away from a couple of the biggest names in the industry because I just can't do what they want.

(These guys aren't doing anything wrong by the way. And what they do totally works for them. But it just didn't work for me. And rather than push myself to do it and dread promoting my business, I found another way.)

And you know what? The world kept spinning. No one attacked me. No one shunned me. (Or if they did I didn't notice. Must not have been anyone important.)

I watch so many people build themselves a "business" that just becomes another job. And doesn't that kind of defeat the whole purpose? Didn't we start a business so we could have more? Not only more money, but more time. Hard to do if you simply traded one form of "employment" for another.

Don't let that be you. Trust yourself. Challenge yourself. And go get what is yours.

And if I can be of any help, SHOUT.

Lot's of cool stuff coming in 2023. Some of it might make a real difference for you. And the one thing I can promise you is this....

I'M NOT FAKE. They don't come any more real than me. (And if you're not sure about that, go follow me on social media. I share everything there...warts and all.)

Late to the Party

Have you ever shown up late to a party? You wanted to be there on time but you got held up at work or your clothes just didn't look right or your hair had a mind of its own. Whatever the reason, you just didn't make it on time.

And when you DID get there, the food had been picked over. The drinks were warm. And all your friends were standing there, staring at you with that "late again" look on their faces.

That was me back in 2016 when I finally decided to show up to the online business party. Late again, of course.

It's sad really because I wasn't just missing out on some good times, I was leaving major money on the table. And I was working much harder than necessary clinging to the old ways of doing business.

Revenue from online businesses has continued to trend upwards year over year.

Just take a look at online HOLIDAY shopping. Last year's Black Friday and Cyber Monday were record breakers. Black Friday made $13.4 billion in online sales alone, with Cyber Monday bringing in an additional $11.3 billion.

Now you know why I'm so excited about online business and marketing.

I don't want you to make the same mistake I did. I know you are already online. Otherwise you wouldn't be HERE. But are you really generating all the income you could?

What would you do with some extra cash in your business this quarter? Or more importantly, what would losing out on extra cash mean to you and your business?

We've already seen the push for after-holiday sales starting. But did you know that consumers aren't necessarily flocking to the stores anymore? It's true.

Believe it or not, people actually SHOP on Instagram now. Yup...that's right. Instagram! And blogs, TikTok and YouTube. That means NOW is the time to start using social media to your advantage and being more intentional about your promotions in 2023

The internet give you huge opportunities to maximize your revenue. HUGE!!!

If you're a little bit late to the party, don't worry. There's still time to learn.

BeClub is coming! It's time to learn 360 Marketing. And when you join the group, I'll add you to my VIP group where we'll be working even more intensely on these skills.

BeClub membership is by invitation only. But you can still join us. I can get you in! Holler at me if you want to join us.

Any questions? Just drop 'em in the comments. Or reach out on social media.

2023 is the year to BE! It's the year for your BUSINESS to be. Everything you were always meant to be.

 

Some Tips and a Question

First...

Before we get to the tips and the free stuff, I need your help making more content that will help you. What are you struggling with most? itdoesn't need to be a long paragraph. Checklist style will work. I'm gearing up to create more trainings in 2023 and want to make it exactly what you need

Now, how about some email marketing tips:

• Just do it. Can't put it any more plainly than that.
• Get to know your audience better. In 2023, make it a priority to really get to know your audience. Don't just know who they are. Know what makes them tick.
• Be more transparent. Don't try to be sneaky about getting email addresses. Don't add people who didn't opt-in. You'll alienate your audience and damage your brand.
• Reward more. It pays to include free content in your emails. These types of resources are great for improving engagement.
• Send at the best time. Timing matters a lot. Tuesdays and Thursdays are best. Realistically, you will need to do your own testing to determine the best time to send your email. Make that a 2023 goal!
• Clean up your list. If you haven't deleted inactive subscribers, it's time. You should update your list twice a year. If you don't it can negatively impact email deliverability.
• Simplify. The new year is a great time to declutter. And that includes your email design. Minimalistic designs are popular. Look at your colors, fonts, and layout. Do you have enough white space? These are all things you should reevaluate in 2023.

Got any questions? Just post them in the comments and we can chat.

One more thing...

If you're actively building your business online, and you're not generating the leads you need, you might want to tune into our FREE walkthrough showing you the exact lead generation method used by the most successful online businesses in any industry.

It's a simple 3-step model for finding and connecting with your ideal prospects.

Plus it is totally duplicatable (OMG, there's that word. The one ever MLMer knows all too well).

I use it in my own business so I can promise you, it works.

If you're ready and you want to level up your game, join me tomorrow on a no-cost training.

Register here

You've got nothing to fear...for Pete's sake, you already read my blog so you know I'm not some crazy stalker chick!

How to Get Your Prospects To Take Action More Often

Just because I've shifted my focus in my business, doesn't mean I'm not going to be talking about marketing....

A LOT!

Being able to market my offers effectively is what allows me to live the life I do.

So today, I've got a marketing tip for you. It has always worked. It will ALWAYS work to get people to take action more often.

Here's the tip...

Whenever you're promoting an offer of a product, your success relies on how much action you can get your prospects to take. And one thing that moves people to action better than anything is PRESSURE.

I'm not talking about the type of hard pressure that makes you feel sleazy and uncomfortable. I'm talking about creating a sense of URGENCY. "Do this by (time) or you'll miss out on (benefit)." Why do you think so many events have early bird pricing? Why holiday sales have time limits? "On sale this weekend only!"

A strict deadline is the key to creating urgency. The fact is most people will wait until the last minute to take action even with a deadline. Which is why you want to apply pressure right before the deadline strikes. To create major FOMO (Fear of Missing Out).

There you go! Try creating a little urgency with your next offer and see what happens.

5 Steps for Niching Your Business

To niche or not to niche...that is the question. There are lots of opinions on this. 

Personally, I think niching makes marketing so much easier. It helps you determine exactly who your market is. It helps you narrow down what you offer and what results you give. 

The big problem with niching is that most entrepreneurs don't know how to find their niche. They try to market to everybody. Or they try to work multiple businesses. This is especially true of network marketers. And when that doesn't work they get discouraged and quit.

If you are ready to find your business niche, here are are some tips to help you.

1. Determine your interests. What do you like to do? What are you passionate about? What is it that would make you jump out of bed every morning  ready to get to work? If you are starting a business that bores you to tears just because someone said it's a money maker, chances are you won't be successful. Your heart won't be in it and prospects will pick up on that lack of enthusiasm.

2. Determine your skills. What are you good at? What can you help other people with? Just because something interests you doesn't mean it's a good business niche. I'm a data junkie. I love facts, and figures and numbers. But I am absolutely no good at building spreadsheets or accounting. So I just settle for a "fountain of useless information" as my husband says. (But I will definitely kick a$$ on trivia night!. Need a team mate?)

3. Determine who you want to help. Everyone is not necessarily a good fit for you and your business. When I started, I wanted to help every network marketer everywhere. But then I discovered there were definitely those I did not enjoy working with. So then I decided I wanted to focus on women. But still...there were ladies that made me want to cry by the time I was done working with them. It took me a while to figure out that I was really looking for people like me. Those who don't necessarily subscribe to the popular definition of "success", but are looking to create a lifestyle that suits them...even if that doesn't include big houses and fancy cars. These are the folks I love working with because we can relate to each other. They are my niche.

4. Do your research. Who are your competitors? What do they offer that you don't? What can you offer that they don't? 

5. Hone in on your specialty! This is probably the most important thing you'll need to know – make sure that you put the time and effort into really focusing in on your specialty and deciding what you will (and won't) do for your clients.

Too many entrepreneurs start out trying to be all things to all people. After all, any client is better than no client, right? But finding your niche is the best way to successfully break into a market. You can always grow from there.  

I'm Doing It My Way

I have to admit it. I'm not fancy. I'm pretty low-maintenance. Even when I lived in places like Washington DC or NYC, I was still a small town girl at heart. So it's no surprise that when I finally found my "dirt road", it was an actual dirt road!


Have you found YOURS yet? Fancy marketers call it LIVING THE DREAM. I think it's just freedom. Freedom to live where and how you choose.

All the gurus telling you how to be successful are showing you pictures of big houses, and fancy cars, and exotic vacations....I never had any interest in that. I drive a Jeep Gladiator. I live in an old country home. And our vacations are usually things like camping in the Everglades or skiing in Lake Tahoe. I totally understand some people like all the glitz and glamour, but it's just not me.

My life...my way.
Your life...your way.

That's what I teach.

Imagine creating a life where you could do what you wanted, when you wanted.
No job you hate. No need to live somewhere you weren't absolutely in love with just because that's where your job was. Just living YOUR dream. That's what life on the dirt road is and that's what we're going to be working on from now on.

It breaks my heart to see people stuck...in a job, in a location, in a relationship....in a RUT...with no way out. Or so they think.

I was talking to a friend yesterday who was telling me she and her family were getting ready to move...again...because her husband was once more being transferred by his company. She wasn't excited about packing up everyone in the middle of a school year and moving across the country. But she was also sort of glad because they had just spent the last 2 years living in a city they absolutely hated. But that's where her husband's job was. And all I could think to myself is that this just doesn't make sense. It never has.

Life is far too short to be miserable! Which is why when I began to understand all the ways I could bring in extra income, based around whatever I was already doing, and create multiple streams of income, I took what I learned from everyone along the way, adapted it to my way of doing things....

And...VOILA!

Here I am enjoying life on my "dirt road".

Have you found yours yet? I'd love to help. We have something coming up that just might be what you're looking for. Stay tuned for details! I'm truly excited about this.

Are You Ready To Be "Reel" Famous?

Back in the pre-Covid days, I used to hold live workshops where I taught folks everything I was learning about social media and marketing. They were a lot of fun and hugely successful! I love nothing better than working hands-on and face-to-face with people! But the best part was seeing the look in someone's eyes when the light bulb came on and you knew they understood the power of social media and attraction marketing.

Then came the pandemic and everything changed...including, it seems, how people feel about live events. Where I used to fill a conference room, now I struggle to get half that.

And it's not just me. I've been to events lately where I expected at least 1000 people...only to find 200-300.

It's sad really. There's nothing like networking and learning in person! Maybe we have gotten so used to isolation, we forgot how to interact with people. Maybe we've just gotten too used to Zoom as a part of our life. I don't know what has changed. But I don't like it.

But if you can't beat 'em, as they say....

I'm joining them. But not on Zoom.

I'll be honest....

The next few months are going to be very busy for me and I do not have the time for daily or weekly Zoom meetings. So my logical move is to use a tool tailor made for bringing folks together in one place to learn...

My FB group.

For the next 28 days in the Ninja Marketer group, we'll be doing a Reels Challenge.

I am going to be seriously building my presence on TikTok and upping my Reels game on FB and Instagram and I'm looking for folks who see how short form video can help build their audience and want to really capitalize on it.

If you've ever wished you had a posse to run with and a safe space to practice a new skill, this is it. The challenge is just starting so you haven't missed anything.

You see, when it comes to building a business, there are only two things that matter...

Lead generation and sales. If you are spending your time on anything else you are wasting your time. And short form video is a great way to build your audience so you have people to talk to and share your offers with....

Especially if you are creating Reels with PURPOSE and INTENTION.

So this month, come along with us and let's do this Reels thing! It's going to be fun. And it could be profitable as FB pays creators for Reels. And YouTube will begin doing the same for YouTube Shorts in January.

If that sounds interesting, join the challenge HERE!

I am pretty excited about this! I may not be standing in front of you seeing the look on your face as you master a new skill but seeing all your cool new short form video content is the next best thing!