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Tuesday, July 11, 2023

The Things They Teach You These Days

If you were in my VIP group last year, you were there for the discussion around positioning.

I have often spoken of the importance of positioning.

Positioning can catapult you forward in ways you can not imagine.

For example:

When social media was new I was one of a few "women of a certain age",

AKA "baby boomer", that was using it. My phone rang off the hook with other "boomers" wanting to know how I was learning it. Was it hard? Did it work?

And because of that, I built relationships that still stand...even 16 years later. I have trained their teams. They took my book to best-seller status. They have driven tons of business my way. All because of POSITIONING.

It's easy pickings because people want to work with those who are in the forefront. That's just human. And that's just positioning.

But then there's pandering.

Pandering is trying to convince or cajole.

Examples of PANDERING would be when someone takes a picture of themselves with a microphone and tries to convince people they are a speaker. Or posting pictures all over of themselves with the hottest business "gurus".

Or trying to show people how important they are because they're attending an event or eating dinner with someone of interest.

Pandering is when we are not demonstrating our skills but instead trying to capitalize on a person, place or circumstance to gain attention.

Pandering is taught by many in the industry. How many of you have been told to take a picture with all the big dogs in the business and post them everywhere?

Stand in front of the logo at an event and take a picture? Scream about your company and its products instead of promoting yourself?

But ask yourself...

Is that going to get you business? Or does it get the big dog business? Does it encourage someone to go to next year's event instead of hanging out with you? Does it build loyalty to a company that is not yours, that you don't own, and have no control over?

Kinda makes you go "hmmmmmmm"

Truth is that positioning is never about screaming about anything. It's not about bragging and manipulation. It's about execution and being known for something. It's about relationships. It's about being confident in what you have and what you know.

Proper positioning can explode your business and save you a ton of effort. Pandering can keep you stalled....forever.

So the next time you are tempted to jump up and down and shout, "Look at me! See me! See who I'm with! See what I'm doing!"

Ask yourself, " Am I positioned properly for now and for the future? Will what I am doing and saying today help me tomorrow? How are people seeing me? As a wanna-be trying to look big? Or as a confident professional?"

If you are in this for the long haul you want to think about these things and create true positioning that will carry you to the top much faster than you ever imagined.

This is the type of stuff I teach. I am not a coach. I am not a guru. I am a PERSONAL TRAINER. I am a MENTOR. I am not looking for tons of people. I am looking for the select few. The question is...are you one of them?

Positioning is everything. It's why the call me SAGE...keeper of knowledge, giver of wisdom. I didn't ask for that. It's just what they call me.

What will they call you?

Saturday, June 3, 2023

Is Self-Coaching Right For You?

Self-coaching can be a wonderful adventure! But how successful you are can depend on the stage of change you're in. If you're wondering about self-coaching, here are four times you should consider doing it.

If You're Fully Committed

Self-coaching works best when you're already fully committed to making a change or are in the process of making a change. If you know that something in your life needs to be changed and you're ready to do the work, you may only need the occasional pep talk from yourself.

If You're Taking Consistent Action

Those who do best with self-coaching tend to be what's known as "self-starters". They don't need external circumstances (like a boss) telling them to do things. They simply get up and do what needs to be done.

When you're already taking consistent action toward your goals, you're internally motivated. You're not depending on others to wake you up and get you going. You're already rolling!

If You're Already Working With A Coach

Self-coaching does work well alongside hired coaching or other interventions like counseling. Just because you're already working with a coach or a counselor doesn't mean you should give up on the idea of self-coaching. It just adds an extra layer of wisdom to the experience.

If You Already Have The Skills

Sometimes, you may already have the skills you need for a task You might also be familiar with the tools and techniques you'll need to navigate a tricky transition in your personal life or career.

Having the support of a coach during this time can be a wonderful thing. But if you're already confident in your skills or know how to use mindset tools, you may find self-coaching enjoyable and fun.

When Doesn't Self-Coaching Work?

Self-coaching is not as likely to be effective when you're learning a new skill or technique. That's because you may need the support and advice that comes from someone who's already been where you are.

You also may need a coach when you have ambivalence about making a change or when you feel paralyzed by indecision. That's because coaches are used to guiding their clients through difficult life choices and they have experience doing this.

Self-coaching can be a wonderful adventure! But remember, the effectiveness of your self-coaching will depend on the stage of change you're in and the level of confidence you've achieved with your preferred coaching tools.

Thursday, May 18, 2023

It's a Season of Transition

I've lived on the dirt road now for 23 years. Been in business just as long. Longer, if you count my "formative years." Been married to the same man for 37 years.

We make our annual trip to Vegas. Our annual trip to Tucumcari. Our annual trips to Idaho, Dallas, and Florida.

My daily routine rarely changes.

I guess you could say I am a creature of habit. Pretty set in my ways. It's a quiet, comfortable life.

And then suddenly, my quiet day-to-day routine has been upended. What started with just having the living room and dining room in our house repainted grew into an entire remodeling project which is STILL ongoing.

And then the hubs shows up one day with a brand new van and announces we are going to convert it into a camper van.

And just when I'm thinking at least my business is stable, the program that I have been with for years and that I have shared with everyone possible because it is THAT good announced that they are closing.

Now I don't mind change. I'm a Gemini after all. But even I was knocked off my center for a bit. Everything that I had built...gone.

But I was only reeling for a bit. Perhaps this is a GOOD THING. Newly remodeled house. Newly converted camper van. New era of life. Why not a new business?

Isn't it strange how that happened? How God decided to put me on a completely fresh path in my life? And while many people would be in panic mode right now, stressed and overwhelmed, I am not.

My house is much more comfortable and the remodeling has helped me to see all of the "junk" I had filled my space with. Decluttering is underway. I am removing all that no longer serves me.

The van will allow us to travel more comfortably and with the furry family in tow. No more worries about if they are being cared for when we travel.

I have worked to keep my mind and body as healthy as possible so I am not facing any of the issues others in my age bracket deal with.

And my business? Well, the parent company of the program I was with did not shut down. They just decided to take all of their 15 years of experience and stability into a new start up. And that start up is going to give me more opportunity than I had in the first place. If I want to go after it. If I want to work for it.

Yes, I'm talking about MLSP. MLSP is now Digital Mentors. Totally new name. Expanded focus. Same awesome folks. Same amazing support.

If you'd like a free 14-day trial to the new software and set up, you can grab that HERE.

Come check out how easy the software is to use and all the things you can create with it.

Opt-in Pages

Free Giveaways

Downloadable eBooks and PDFs

Audio Courses

Video Courses

Sales Pages

Team Sites

Your Own Affiliate Program.

And more...

So here I am in a season of transition. And while there are things that I will miss, times are changing. The marketplace is changing. And therefore, I must change with it or be left behind. And that is just not my style! So goodbye to the old! Hello to NEW OPPORTUNITY!

Sunday, April 23, 2023

4 Big Benefits of Self- Coaching

Changes! I've had a lot of them in my life. And the biggest? Leaving everything I knew and starting a new business and a new life in a new state where I had no connections, no network...nothing. How did I do it? I self-coached my way through the experience.

What Is Self-Coaching?

Self-coaching is the process of leading yourself through mindset shifts and habit breakthroughs to arrive at the next level. The definition sounds simple but the process can be complex. If you're like me and considering self-coaching, here are four big benefits of doing that.

Benefit #1: Learning to Trust Your Essence

Essence is who you are at your core. It's the purest form of your identity. It's the part of you that's truly authentic when everything else is stripped away. Unfortunately, most of us lose track of our essence at some point in our lives. This means that life decisions like where to live or what business to pursue become muddied and difficult to make.

But with self-coaching, you learn to push back against outer (and inner) resistance. You become more in tune with your values and what you want from life. That makes it easier for you to make choices that honor who you are.

Benefit #2: Changing Your Inner Talk

Many people struggle with a "mean girls" voice in their head. This ugly voice reminds you of all the ways you are falling short and why you're a failure. The inner talk may sound like a parent that criticized you constantly, a teacher that didn't support you, classmates or co-workers that bullied you, or a spouse that verbally abused you.

Regardless, inner talk that isn't loving and kind is harming you. With self-coaching, you learn to change the way you talk about yourself. Instead of saying cruel words over who you are, you begin speaking life and truth.

Benefit #3: Cultivating Curiosity

When you're not in touch with your essence and your inner talk is negative, there's not a lot of space to grow. You fear making mistakes or failing. So you spend the majority of your time settling for mediocrity.

But self-coaching gives you the tools to ask questions. No longer are you forced to view the choices you make as black and white or good and bad. Instead, you have permission and space to ask yourself questions. What do you want to crete more of? How would you like to experiment today? What do you want to learn more about?

Benefit #4: Taking Time to Pause

It's easy to get stuck in "reaction" mode. Someone cuts you off in traffic, you spill your coffee on your shirt, and you lock your keys in the card all in the same day. It's tempting to let these things take over and have your focus.

But with self-coaching, you create space to pause and reflect. Rather than reacting to what's happening, you can take a breath and create an action plan that doesn't revolve around reacting. It's so freeing and empowering to realize you can do this!

Self-coaching is a wonderful gift to give yourself. Your age doesn't matter. Your income level doesn't matter. It doesn't even matter if you've never coached anyone. You can become your very life coach today!

Wednesday, April 5, 2023

Start Earning From Your Skills and Knowledge

You may not realize this. Or maybe you've been told but just don't believe it. But EVERYONE knows something somebody else will pay for.

You have a skill set or knowledge people will pay you for RIGHT NOW! And you can publish this knowledge and turn it into a lead-generating, profit-making machine! If you're not doing so, there are probably 3 limiting beliefs holding you back.

And the most common one is probably this one. Who will buy your stuff?

Today at 4pm EST we are going to help you determine EXACTLY who you should be marketing to so you can start making from from YOUR skills and YOUR knowledge.

This just got monumentally easier and faster with A.I. Give an A.I. bot a a couple of different prompts and BOOM! It spits out the exact person you should be talking to with all your marketing.


If you want to start earning money like the big dogs this year, you should drop everything and watch this free LIVE training today!

Friday, March 24, 2023

Time Waits For No Woman

I know you've heard that saying, or a variation of it anyway. And it's true. Time marches on. And if you aren't paying attention, suddenly you realize that you haven't met all the goals you set for yourself.

And you're out of time.

I'm there right now. There are things that I wanted to achieve that I haven't and unfortunately, due to age or physical constraints or life circumstances, the time to be able to do them has passed. I have suddenly realized that there are just some things that are going to be left undone.

And I am fine with that!

One thing I have learned out here on the dirt road is that there is more to success than reaching goals. What matters most are other things like...

Did I make a difference in someone's life?

Did I do something significant?

And before you start protesting, remember. What may seem small and important to you may make all the difference to someone else.

Did I leave something that will last after I am gone? Am I leaving a LEGACY?

My readers of a "certain age" may be experiencing this as well....the questioning that led me to Life on the Dirt Road. When you begin to look at all you have accomplished and yet wonder why you aren't fulfilled. When you ask yourself, "Is this really all there is?" And like me, you may be redefining what it means to be successful. Making changes. Creating a different kind of lifestyle.

I LOVE my life! I know I have made a difference. I have had impact. And the lessons I have taught my daughters and grandchildren, the example I have tried to set for other marketers, is my legacy.

Many of my younger readers may be looking at this and wondering, "What is that old woman talking about?!"

I am talking about this. I'm talking about not waiting until 65 to figure out what's really important in life. I'm talking about being a "difference-maker". I'm talking about creating impact. About leaving a legacy.

You can still pursue those other goals. Make $10,000 a month or more in your business. Speak on big important stages. Drive that cool car. Take those exotic vacations. Hang with the "cool kids".

But every once in a while take a look at your vision, your values, and your mission and make sure they are in alignment with those goals. So at 65 you too can be saying, "I LOVE my life!" Instead of 'Is that all there is?"

I challenge each of you today to sit down and write a personal mission statement. Not for your business. For your LIFE. Let me know what you come up with.

Tuesday, March 21, 2023

How to Make More Money in Less Time With Less People

Affiliate marketing. You've all heard the term. But do you all know what it is? And why low-ticket affiliate sales can actually make you a CHUNK of money?

Think about this. When you approach someone with your mega-dollar high-ticket item, you are a SALESPERSON! No way to deny it. That's what you are. And people are almost genetically coded to regard salespeople with distrust.

Think about you're own behavior when you are shopping, and the salesperson approaches you and asks if they can help you. What is your response? Usually it's something like, "No thank you. I'm just looking." Salespeople are regarded as predators. It's in our DNA!

Now think how much different it is when you go to customer service and ask where something is. Totally different relationship because now they are not salespeople....even though they really are. Now they are perceived as helpful customer service.

It's the same in MLM or High Ticket Sales. When you try to sell someone a $200/month autoship or a $2000 coaching program, you are a salesperson. How much easier would it be to say try my $29 bottle of weight loss supplements or my $7 training video? Now you're selling something affordable that your customer really wants. And when you contact them again in a few days to just follow up and see how they are doing and you CASUALLY mention your other items, you aren't selling them anything, you're just following up to see if they got what they ordered from you.

Now you are not a salesperson. You are customer service checking to make sure everything is good with their order.

Plus, numerous statistics have proven if you can get someone to break the ice and spend even just $1 with you, they are more likely to purchase from you again in the future. You have now earned their trust. You aren't a salesperson anymore. Now you are their friend who helped them solve a problem.

Unfortunately, even today, many MLMs do not have a retail component. You either buy the big package of stuff or nothing. You can't get just the one or two items you may really want.

Enter affiliate marketing!

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. How does this help you sell your main product?

Once you sell someone some little something, now you are free to follow up with them just to see how things are. They will talk to you. They are no longer defensive. You will be able to get more information from them about their needs and wants. Then you will know how to steer them to whatever you want them to buy.

Affiliate marketing is a great way to make some money while you are attracting the right kind of people to your main offer. It's a great front-end product.

You can also use affiliate marketing to sell things AROUND your main product.

Think PepsiCo.

When you think of Pepsi, you think soda. Which they will happily sell you. But so many people are trying to get healthy now. So Pepsi will also sell you Aquafina and LIFEWTR. And KeVita Kombucha. They will sell you Doritos and Quaker Oats. Cheetos and Sabra Hummus.

Now think of me. I am back in the MLM biz. I will happily sign you up in my business opportunity and sell you a pretty phenomenal weight loss product.

But I also sell training for marketers. Both my own and through affiliate marketing programs. I promote the tools marketers need. Autoresponders, website builders, text messaging systems, snail mail systems. I promote the 360 Marketing System, reports and books and coaching programs, my best-selling book, ring lights, and headsets, and microphones for video marketers.

So even if someone doesn't sign up for my business opportunity, I am still likely to sell them something because they are still looking for something to help them make money. I don't create any of these things except some of the trainings and my book. I just find things my people can use that has a really good sales process around it and I point people at them. I simply show them where they can find what they are looking for (with my affiliate link of course), and let someone else do the selling for me.

I am NOT a good salesperson. But I am a VERY good friend who can always help you find something you need. And because of that, I will always be able to generate cashflow and leads.

If you are looking for the right affiliate programs, obviously I recommend ours. But this isn't about signing you up for our programs. This is about being a SMART business person. So when you look for one, look for one with a strong sales process that will continually remarket on your behalf. One that has stability and a good track record. Make sure the people attached to it have stellar reputations. And of course, an opportunity for escalating earnings is a plus.

Affiliate marketing is the way to make more money in less time with less people selling folks what they already want to buy.

If you want to check out the affiliate programs I'm promoting, come check out the BeClub. It is invitation only, so just drop a comment below if you want an invitation and I'll get you in.

I'm your VERY good friend who will help you find the community you need to finally BEcome a professional marketer.