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Showing posts with label Denise Michaels. Show all posts
Showing posts with label Denise Michaels. Show all posts

Tuesday, September 6, 2011

Read a Book Day - These are my Faves!

Today is Read a Book Day.  It's a day to curl up in a comfy chair with a nice cup of tea, pick up that book you've been meaning to start, and spend the day - or at least a few hours - relaxing, learning something new, or just being entertained by a good book.

If you are looking for some good reads to help you with your business, here are my top ten favorites.  These are in any particular order (other than the order they appear on my bookshelf!)

1.  The Impact Factor (Ken McArthur) - Ken's book is loaded with advice on how to get your message heard. Step-by-step plans, lists, and bullet points are provided to help you put his advice into action. He illustrates everything with personal examples from his own experience and the experiences of others.  A must read for anyone trying to stand out in the online business crowd.

2.  Testosterone Free Marketing (Denise Michaels) -  One of the best business books I have ever read.  If you have ever dreaded having to get out there and ask for the sale, this is the book for you.

3.  Guerilla Marketing (Jay Abraham) - My business bible-every small-business owner should have it on their bookshelf.

4.  Conversatons with Millionaires (Mike Litman) - The first business book I ever read.  It is filled with secrets from successful millionaires that will help you skip lots of struggle and wasted time and help you get started making money.

5.  Rich Dad Poor Dad (Robert Kiyosaki) - I didn't read this until I heard Robert Kiyosaki support network marketing as a viable business model.  Since that's how I got my start, I had to read this book at that point.  So glad I did.  It taught me a lot of things I didn't know (like my house is not an asset!). 

6.  Multiple Streams of Income (Robert Allen) - Creating more sources of income.  What a concept!

7.  The E-Myth (Michael Gerber) - Just because you have a skill or knowledge or a great business idea, doesn't mean it will be a success.  If your business is totally dependent on you being there to make money, it's not much better than a normal job.  This book will show you how to turn your business into a system, like Starbucks or McDonalds, that anyone can run.

8.  Duct Tape Marketing (John Jantsch) - Practical advice on creating a marketing system that won't cost you a fortune to implement.

9.  UnMarketing: Stop Marketing. Start Engaging (Scott Stratten) -  I admit it.  The only reason I read this book the first time is because I follow Scott on Twitter.  When I saw his book on Amazon, I figured what the heck.  Let's see what he wrote.  Now it is one of my all time favorites.  Why?  Because he told me I could stop all of the traditional marketing techniques I so hated (cold calling, putting up flyers, posting hundreds of ads), and taught me that it's actually all about connecting and building relationships with my customers.  Thank you!

10. Take Action! Revise Later: A Simple Guide to Success in Business (Bob Jenkins) - Ditto.  I bought this only because I met Bob at a jvAlert event.  So once again I saw the book and since I learned quite a bit from him at the event, decided it might be a worthwhile read.  And it was.  Not only did he show me I didn't have to get it exactly right the first time because I could always change it later,  it is filled with tips to help you take the action necessary to get your business going.  I even have TARL posted on the wall in my office as a reminder to Take Action! Revise Later.

Do you have a favorite business book?  I need something new to read for Read a Book Day.

Sunday, August 9, 2009

Women Entrepreneurs

Traditionally, when we think of entrepreneurs, we think of men. When we do think of women entrepreneurs, we tend to think of those ultra-successful, high-powered, women - the Oprah Winfreys and the Mary Kay Ashes of the world. But today, more and more women are becoming entrepreneurs. And while they may not be household names yet, they make decent livings and have the pleasure of knowing they are doing it on their terms. Let me introduce you to some of my favorites. Who knows - maybe they will inspire you to join our ranks and step out on your own!

1. Beverly Mahone - Beverly is a veteran journalist, author, media coach and motivational speaker who writes about issues affecting middle-aged women in her book, "Whatever! A Baby Boomer’s Journey Into Middle Age." After more than 25 years in the news business, Bev decided she wanted to stay at home and write full time. She now uses her journalism skills and experience as a featured writer for Boomer-Living.com, Bonkers and Passionate For Life Magazines and as the host of a weekly show on BlogTalk Radio called Passions. She also shares her media expertise as a consultant to train individuals how to market themselves to radio, television and newspaper professionals through her company, BAM Enterprises. As the founder of Boomer Diva Nation, Bev has brought together a network of over-40 women from all walks of life who share their experiences and skills in support of each other and other baby boomer women.

2. Denise Michaels - Denise is a marketing mentor, speaker and author of the business bestseller, "Testosterone Free Marketing." With over 20 years of experience in marketing, selling, strategic planning, public relations and promotions, copywriting, advertising and online marketing, Denise helps enterprising women - and men - to create their own success and increase their cash flow. Her goal is to help women “Revolutionize their capacity to flex their marketing muscle.” A resident of Las Vegas, Nevada, Denise originally hails from Detroit, Michigan. Visit her online at http://www.mentoringwithdenise.com/.

3. Karen Batchelor - Karen is a lawyer, former corporate executive now certified professional coach BIG into helping women in midlife achieve success and happiness through career and life makeovers. Karen had 20 years in the practice of law and as an executive in corporate America. Now she combines her diverse and extensive professional skills with her natural blend of creativity, enthusiasm and humor to support and encourage others as they rediscover and reinvent themselves in the uncertain times of midlife and a troubled economy. She's a wonderful lady and a fellow Boomer Diva. Get to know her better at http://www.karenbatchelor.com/.

4. Felicia Slattery - I've known Felicia "virtually" for years and finally got to meet her in person this past February. She was every bit as dynamic and energetic in person as she is online. Be careful - you might have trouble keeping up! Felicia is a communication consultant, speaker, and coach specializing in training busy professionals to succeed by communicating effectively with clients and prospects. She teaches teleseminars, leads workshops, and offers private coaching to individual clients on improving their communication skills in order to present their best image. A published author and popular public speaker, Felicia began her consulting and coaching business in early 2006 when she decided it was time to take the communication skills she'd been teaching for years and offer that same knowledge to people outside the classroom. Take advantage of her knowledge at http://www.communicationtransformation.com/.

5. Linda Gracy - Linda is actually partially responsible for my success. As she was starting out on her latest venture, she would often call and ask me how to do this, or that, or something else. I discovered that, far from being annoying, I actually enjoyed teaching her and watching her success. Linda was an insurance agent, then a high school math teacher. But when her kids were little, she wanted to stay home with them. Of course, it took both her husband's and her paychecks to pay the bills, so she had to find a way to replace her teaching salary. So she started her search for a home-based business that would let her stay home without the selling. It took her 19 years to find it, but once she found it, it only took a few months before she was able to kiss that 19-year career goodbye. Find out how she did at http://www.changethoughtschangelife.blogspot.com/.

6. Betty Lynch - Cookbook author, Boomer-Living.com writer, and foodie - that's Betty Lynch. Author of the popular cookbook Back to the Table with My Country Kitchen, Betty has turned her love of cooking and good food into a business that provides you with recipes, ideas, tips, cookbooks, and more to help make your time in the kitchen stress free. Her recipes have become some of my family's favorites. Find your own favorites at http://mycountrykitchen.com/.

7. Heidi Caswell - Heidi's business fascinated me when I first met her. I had never heard of it before. A personal touch consultant? What is that? Heidi describes it as showing others how to use technology to build relationships, both personal and professional, to set yourself apart. Now that I understand, I have become an ardent fan. Too many of us get caught up in the technology and forget that small personal touch that will make us stand out in the virtual crowd. Her favorite tools are SendOutCards and blogs, although there are many other ways to follow up and stay in touch. Find out how to add your personal touch to your business at http://www.connectsimply.com/.

8. Wendy Y. Bailey - Affectionately called “WendyY” by her clients, business associates and coaching colleagues, Wendy Y. Bailey is a Master Certified Group Coach, Certified Neuro-Linguistic Programming Practitioner and Certified Experienced Coach. WendyY leveraged more than 20 years of leadership and management experience and expertise leading hundreds of teleseminars, live workshops and small group training sessions to create Group Mastery for Speakers, Trainers and Workshop Leaders. I have had the pleasure of meeting her in person and having her as a teleseminar guest. Both times, she taught me a great deal. Meet the unforgettable WendyY at http://www.groupmastery.com/.

9. Teri Dempski - Teri started her online virtual assistant company in 2007, and can handle most administrative tasks, as she has a professional team of subcontractors in place. Teri is certified as an author’s assistant, and internet marketing virtual assistant. She is passionate about training people new to Web 2.0 tools for online social media marketing how to use them to full advantage. She trains clients both online and offline, though she prefers working online. Contact Teri at http://www.valuedservicevas.com/.

10. Kathie Thomas - Kathie is a successful Virtual Assistant with a 14+ year old practice. She was a VA before the term ‘virtual assistant’ was in use. The founder of A Clayton’s Secretary, established March 1994, she pioneered the Virtual Assistant industry in Australia. Prior to establishing her business she had a background of 23 years’ secretarial/administrative experience in the corporate world, working for CEOs and MDs as well as project groups. Now she is a published author, blogger, speaker, VA coach and passionate photographer in Melbourne, Australia. Meet this amazing woman at http://vadirectory.net/.

I could have listed many more women entrepreneurs than I have here. Pam Archer, Eileen Williams, Sharon Williams, Heidi Richards Mooney, and the one-of-a-kind Pop Art Diva all deserve mention. But space is limited so I chose these 10 for one common factor. Have you guessed what it is? They are all fabulous examples of how to take something you already know how to do and love doing and put it work for you. What is your passion? What skills do you bring? Will I be able to list you on a future post of my favorite women entrepreneurs? Hope to see you there!